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March 3rd, 4th, 5th & 6th, 2026 - Orlando, Florida
(Pre-Expo Trainings start on March 3rd)
Whether you’re an experienced lighting professional or a home service contractor looking to expand into the lucrative outdoor lighting industry, this event is designed to help you dominate.
Light It Up Expo is your exclusive opportunity to dive into the key pillars of outdoor lighting—landscape lighting, holiday lighting, and permanent lighting—unlocking the potential to build a multi-million-dollar empire in your market.
NEW: Pre-Expo Technical Trainings -
Free for All Light It Up Expo Attendees
Get hands-on, fundamentals-focused training in Landscape Lighting, Holiday Lighting, or Permanent Lighting before the Expo even begins.
Kick off your Light It Up Expo experience with optional pre-expo technical trainings designed to sharpen your skills and level-up your business.
These sessions take place on March 3rd and the morning of March 4th and are included FREE with your Expo ticket.
Each training focuses on the fundamentals that matter most:
✔ Design
✔ Installation
✔ Pricing & Profitability
✔ Sales Strategy
✔ Marketing That Works Today
These small-group, skill-building intensives are ideal for:
✔ New contractors entering the lighting industry
✔ Teams who need technical or sales training
✔ Experienced pros who want to refresh fundamentals
✔ Home-service owners adding lighting as an additional revenue stream
Important:
✔ Spots are limited
✔ You must have a Light It Up Expo ticket to attend
✔ Registration links sent after ticket purchase
Why Attend the Light It Up Expo?
EXPAND Your business
Learn how to tap into the booming outdoor lighting market, which includes three powerful segments:
Landscape Lighting, Holiday Lighting, Permanent Lighting
Network with Industry Leaders
Forge meaningful connections with professionals from around the world. Whether you’re looking to partner, collaborate, or learn from the best, this event is a networking powerhouse.
Discover New Opportunities
Explore cutting-edge products and services from up to 40 exhibitors, with hands-on demonstrations and insights on the latest trends in outdoor lighting.
What Makes Light It Up Expo Unique?
This is the first and only of its kind, in-person event for professionals and aspiring contractors in the outdoor lighting industry.
This includes landscape lighting, holiday lighting, and permanent (roof line) lighting professionals, as well as home service business owners (e.g., electricians, landscapers, general contractors) looking to expand into the outdoor lighting market.
You will learn from experts in landscape lighting, holiday lighting and permanent lighting.
Light It Up Expo, on March 3rd, 4th, 5th & 6th, serves as the perfect way to network with some of the most successful lighting professionals in the country! Light It Up Expo will take place in Orlando, Florida, giving you a great opportunity to network with all talented professionals and provide you with once-in-a-lifetime training.
During our event, we will cover:
Strategies to approach clients
Find leads who are ready to buy now
How to close projects at premium prices
Proven sales strategies
How to scale your business
How to attract and retain high quality team members
Landscape Lighting topics
Holiday Lighting topics
Permanent Lighting topics
Lunch is included on March 5th & 6th!!
PRE-EXPO TRAINING TRACKS
Choose Your Path. Build Your Skills. Grow Your Business.
1️⃣ Landscape Lighting Fundamentals Training
Perfect for: New installers, designers, or teams wanting structured fundamentals.
You’ll learn:
Fixture selection + placement
Intro to lighting design
Installation best practices
Troubleshooting
Pricing structure & margins
Sales & client communication
How to win higher-value projects
2️⃣ Holiday Lighting Fundamentals Training
Perfect for: Contractors wanting to launch or grow a seasonal revenue stream.
You’ll learn:
Product basics
Installation & takedown systems
Safety & efficiency
Pricing strategies & profitability
How to scale with temporary labor
Marketing for the busy season
Sales scripts + offer structure that converts
3️⃣ Permanent Lighting Fundamentals Training
Perfect for: Contractors wanting to adopt or expand into permanent RGB lighting.
You’ll learn:
System components & wiring basics
Layout & design considerations
Software & controller setup
Installation workflow
Troubleshooting & maintenance
Pricing models + upsell structure
Sales + marketing fundamentals
When & Where
👷 March 3rd – Full Day
👷 March 4th – Morning Sessions
📍 Hosted onsite at Light It Up Expo (Orlando)
💵 Included FREE with your Expo ticket
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What is Light It Up Expo?
Light It Up Expo is the premier event of the year for outdoor lighting professionals and aspiring contractors looking to connect, learn, and grow their businesses.
This event is designed to help you:
Master the pillars of outdoor lighting and build a more profitable, balanced business.
Learn design and installation techniques in landscape, holiday or permanent lighting with break-out sessions with experts in each area.
Get real-world business strategies that help you grow, while aligning with the lifestyle you want to live.
Connect with like-minded professionals from around the world who share your passion for lighting and success.
If you want to bolt on new services, grow your existing offerings, or get help with the business side, Light It Up Expo is the place to be.
The Pillars of Outdoor Lighting
Here's why these pillars are so powerful:
Success in the outdoor lighting business isn't about chasing one trend—it's about dominating across multiple pillars that feed into each other, creating a cycle of growth and cross-selling opportunities.
Landscape Lighting:
My personal favorite. It’s the art of transforming outdoor spaces with beautiful lighting design. While leads can be harder to generate, the payoff is immense for those who are skilled at creating breathtaking, high-end results. If you’re good at this, it might be the only pillar you need.
Holiday Lighting:
Fast leads, great money, but the intense time commitment during peak seasons can be a challenge. In my own lighting business, we stopped at $200k in holiday lighting per year because it required seasonal workers and a huge energy spike. But even with those challenges, it’s a powerful revenue stream.
Permanent Lighting:
Admittedly, I wasn’t always sold on this—especially outside of the holiday season—but many in our community are crushing it with permanent lighting, both in terms of sales and as a gateway to landing landscape lighting projects. Whether you like the look or not, it’s an incredible business opportunity.
The beauty of these three pillars is that they cross-sell to each other. A holiday lighting client can become a landscape lighting client, who then might need permanent lighting at their vacation home. If you’re not offering multiple pillars, you could be leaving money on the table.
But you don’t have to take our word for it!
Check out all these kind words from Light It Up Expo attendees:
“I Learn Everything from YouTube. I don’t think Light It Up Expo is for Me.”
That’s true. YouTube is great! You can learn everything from how to yodel to how to fix your refrigerator to installing lights.
But with Light It Up Expo, you get more than just the knowledge of how to install some lights.
You get to network with some of the top lighting professionals in the country.
You get to experience learning from someone who has built several multi-million dollar businesses and get on the fast track to success!
In the end of winter, you get to experience the warmer weather in Orlando, Florida (that alone should be incentive enough to come!). You can even bring the whole family and turn this experience into a family vacation you’ll never forget.... the hotel is right by Universal Studios after all!
Plus, you get to learn marketing, sales, and pricing strategies to make you competitive in your market!
And you get to learn what materials to use and which to avoid from professionals who use these materials day in and day out.
These five benefits alone are priceless (just like YouTube)!
When you use YouTube, figuring out all these little details takes years. With Light It Up Expo, you learn all the secrets in just three days!
That means that when you leave Orlando, you will be ready to implement everything you’ve learned and start scaling your business immediately!
Just imagine a world where you have enough work all year long that you don’t have to lay anyone off. Imagine a time when you can see the leaves turning gold and red and brown and not worry about how you’re going to pay all your expenses for the next six months.
When you join Light It Up Expo, this is the priceless information you get.
🔥 Secure Your Spot Today! 🔥
Don’t miss your chance to learn from the top lighting pros, connect with industry leaders, and unlock strategies to grow your business – all for a fraction of what just one job from this event could earn you. This is the best investment you can make in yourself and your future. Seats are limited – lock in your ticket now!
✨ Choose Your Experience:
We have 2 ticket options available – Regular and VIP. VIP tickets include exclusive perks to maximize your event experience. Select the option that best fits your goals.
🏨 Event Hotel Details:
The hotel hosting our event has reserved a block of rooms at a discounted rate just for our attendees. These rooms will sell out, so act fast to secure your spot. After you purchase your ticket, you’ll receive an email with the booking link for the hotel.
🎟️ Need more than one ticket?
Simply select your desired quantity in the dropdown before checking out.
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But this event isn’t about us making money--it’s about you creating a better business and a better life.