LANDSCAPE • HOLIDAY • PERMANENT LIGHTING
THE OUTDOOR LIGHTING INDUSTRY IS COMING TO LAS VEGAS
Four days of connections, business growth, and hands-on training to help you build a better lighting business.
March 1–4, 2027
Flamingo Las Vegas Hotel & Casino
Pre-Expo Training Included FREE
250+
ATTENDEES IN 2026
40+
EXHIBITORS
3
LIGHTING SPECIALTIES
1
CAN'T-MISS EVENT
"Thanks Ryan Lee and everyone else for making this outstanding event worth every penny."
-Hal Stringer
"This was his best event to date. So much great content and a wonderful lineup of vendors."
-Mike Long
"It was truly a life changing event!!!"
-Mike Trevett
Why Attend the Light It Up Expo?
CONNECTIONS
Meet the people who understand your business.
Connect with hundreds of landscape, holiday and permanent lighting professionals from around the country. Share ideas, talk shop, meet vendors and build relationships that continue long after Vegas.
BUSINESS GROWTH
Build a better lighting business.
Learn what's working right now in sales, marketing, pricing, hiring, operations and scaling from people actually doing it.
TRAINING
Get better at the craft.
From fundamentals to advanced strategies, learn from experienced lighting professionals through technical training, breakout sessions, expert presentations and roundtables.
YOU CAN WATCH VIDEOS AT HOME.
YOU CAN'T RECREATE THIS ROOM.
Some of the most valuable conversations at Light It Up Expo never happen on stage.
They happen over lunch. In the hallway. At a vendor booth. During a roundtable. At happy hour.
You'll be surrounded by business owners who understand the wins, challenges and opportunities that come with building a lighting company.
250+ people came together in 2026. We're building an even bigger room for 2027.
One industry. Three powerful specialties.
Whether you're focused on one category or all three, you'll find education, vendors, products and people relevant to the work you're doing.
LANDSCAPE LIGHTING
HOLIDAY LIGHTING
PERMANENT LIGHTING
Pre-Expo Technical Trainings
Choose Your Path. Build Your Skills. Grow Your Business.
Get hands-on, fundamentals-focused training in Landscape Lighting or Permanent Lighting
OR get business-focused training on scaling Holiday Lighting before the Expo even begins.
Kick off your Light It Up Expo experience with optional pre-expo technical or business trainings designed to sharpen your skills and level-up your business.
These sessions take place on March 1st and the morning of March 2nd and are included FREE with your Expo ticket.
Each training focuses on the fundamentals that matter most:
✔ Design
✔ Installation
✔ Pricing & Profitability
✔ Sales Strategy
✔ Marketing That Works Today
These small-group, skill-building intensives are ideal for:
✔ New contractors entering the lighting industry
✔ Teams who need technical or sales training
✔ Experienced pros who want to refresh fundamentals
✔ Home-service owners adding lighting as an additional revenue stream
Important:
✔ Spots are limited
✔ You must have a Light It Up Expo ticket to attend
✔ Registration links sent after ticket purchase
1️⃣ Landscape Lighting Fundamentals Training
Perfect for: New installers, designers, or teams wanting structured fundamentals.
You’ll learn:
Fixture selection + placement
Intro to lighting design
Installation best practices
Troubleshooting
Pricing structure & margins
Sales & client communication
How to win higher-value projects
2️⃣ Holiday Lighting BUSINESS Training
Perfect for: Lighting business owners who want to run a better business - not just survive another season.
You’ll learn:
Scale without burning out
Build the right team structure
Hire, fire, and lead with confidence
Simplify inventory and operations
Sell earlier and use remote estimates
Improve reviews and client communication
Stay in the owner seat and out of daily chaos
3️⃣ Permanent Lighting Fundamentals Training
Perfect for: Contractors wanting to adopt or expand into permanent RGB lighting.
You’ll learn:
System components & wiring basics
Layout & design considerations
Software & controller setup
Installation workflow
Troubleshooting & maintenance
Pricing models + upsell structure
Sales + marketing fundamentals
When & Where
👷 March 1st – Full Day
👷 March 2nd – Morning Sessions
📍 Hosted onsite at Light It Up Expo (Las Vegas)
💵 Included FREE with your Expo ticket
FOUR DAYS IN VEGAS.
ONE SERIOUS BUSINESS EXPERIENCE.
MONDAY — TRAIN
Full-day pre-expo training
TUESDAY — TRAIN + CONNECT
Morning training followed by Expo Hall, vendors, breakouts, networking & happy hour
WEDNESDAY — CONNECT + LEARN
Speakers, sessions, Expo Hall, vendors & networking
THURSDAY — LEARN + GROW
Speakers, breakouts & expert roundtables
Light It Up Expo Powered by:
DON'T TAKE OUR WORD FOR IT.
Here's what attendees said after Light It Up Expo 2025 & 2026:
WHAT'S INCLUDED WITH YOUR TICKET
✓ Four-day Light It Up Expo experience
✓ Pre-Expo Training
✓ Main Stage Sessions
✓ Business Growth Education
✓ Technical Lighting Education
✓ Breakout Sessions
✓ Expert Roundtables
✓ Expo Hall Access
✓ 40+ Lighting Industry Vendors
✓ Product Demonstrations
✓ Networking Opportunities
✓ Happy Hour
✓ Lunch March 3 & 4
GENERAL ADMISSION — $749
One idea. One connection. One new client. One better system.
Any one of them could be worth far more than the price of your ticket.
FAQs
Is this for experienced lighting companies?
-Absolutely. The Expo is designed for both experienced lighting professionals and those newer to the industry. Experienced owners will find advanced business-growth strategies, new products, industry connections, roundtables, and opportunities to learn from other successful operators.
What if I'm brand new to lighting?
-Absolutely. The Expo is built for both experienced pros and people newer to lighting. If you're just getting started, the free Pre-Expo Trainings are a great way to build your foundation before the main Expo begins.
Do I need to offer landscape, holiday AND permanent lighting?
-Not at all. Come for the specialty you're focused on now—or use the Expo to learn more about another area of the lighting industry.
Can I bring my team?
-Yes, absoluetly. Each person just needs their own ticket.
Are the pre-expo trainings really free?
-Yes. Pre-Expo Training is included FREE with your Light It Up Expo ticket. There is no additional charge.
Which training should I choose?
-Choose the training that best matches your current business or where you want to grow. We'll send training registration details after you purchase your Expo ticket.
Where should I stay?
-The Flamingo Hotel and Casino is the official host hotel for Light It Up Expo. Staying on property puts you in the center of the action, with networking opportunities before and after each day, easy access to every session, and the best overall event experience. Hotel booking information will be sent immediately after ticket purchase.
When should I arrive and leave?
-For the full experience, we recommend arriving February 28 and departing March 5. This allows you to attend the Pre-Expo Training beginning March 1 and stay through the conclusion of the Expo on March 4.
Can my spouse come?
-Absolutely. If they'd like to attend the Expo sessions and activities with you, they'll need their own ticket.
What should I wear?
-Dress is casual. Remember you will be representing yourself and your company as you network.
Will meals be provided?
-Lunch will be provided on March 3 & 4.
What's the Agenda?
March 1: Pre-Expo Technical Training — 9am–5pm
March 2: Pre-Expo Technical Training — 9am–1pm | Expo Hall — 2–7pm
March 3: Main Stage Sessions, Breakouts & Networking | Expo Hall — 11am–2pm | VIP Dinner — 6:30pm
March 4: Main Stage Sessions, Breakouts & Expert Roundtables | VIP Dinner — 6pm
READY TO JOIN US IN LAS VEGAS?
Choose Your Experience:
GENERAL ADMISSION — $749
Everything you need to experience Light It Up Expo:
✓ Four-day Expo access
✓ FREE Pre-Expo Training
✓ Main Stage Sessions
✓ Breakouts & Roundtables
✓ Expo Hall
✓ Networking & Happy Hour
✓ Lunch March 3 & 4
VIP EXPERIENCE — $1,899
Everything in General Admission PLUS:
✓ Two intimate VIP dinners with Ryan Lee + fellow VIP attendees
✓ Only 40–50 people at each VIP dinner
✓ Reserved front-row seating
✓ Full event recordings
✓ VIP swag bag
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But this event isn’t about us making money--it’s about you creating a better business and a better life.
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